Engineering Continuous Innovation Through An Idea Factory
INDUSTRY:
Home Warranty
SERVICES PROVIDED:
• Graphic Design
• Strategic Counsel
• Project Management
• Campaign Development
• Internal Communications
Challenge
Cinch Home Services, one of the nation’s leading providers of home warranties, was pursuing aggressive growth — expanding offerings, entering new markets, and increasing product velocity. But with limited budget and resources, the company needed a scalable way to generate a consistent pipeline of innovative ideas.
The answer wasn’t outsourcing — it was activating an underleveraged asset: their own employees.
Solutions
Game 7 designed and launched a nationwide internal campaign to transform every associate into a potential innovator, while boosting morale, engagement, and brand connection. Key activities included:
- Launching a “name the initiative” contest to kick off early engagement
- Developing a unifying theme, logo, submission forms, and branded templates
- Rolling out a full suite of internal comms: emails, videos, posters, FAQs, toolkits, and presentations
- Introducing incentives and recognition to sustain momentum
- Deploying branded desk drops and hosting interactive events to keep energy high
The campaign positioned innovation as a shared responsibility — not a siloed function.
Results
What started as an internal campaign quickly turned into a catalyst for cultural and product innovation:
- 85+ program name submissions in under a week
- Hundreds of new product ideas submitted in the first month
- Post-campaign surveys showed increases in employee education, engagement, and belief in the company’s innovation culture
- Established a scalable internal engine that supports Cinch’s long-term vision of having a Cinch Home Services solution in every U.S. household.
THE WINNING INSIGHT
Innovation doesn’t just come from labs — it comes from the frontline. By empowering associates to contribute ideas, Cinch tapped into a well of creativity and built a culture where innovation is continuous, inclusive, and core to the business.
“Game 7 helped us reimagine innovation as something everyone could contribute to. Their strategic guidance and creative execution sparked real excitement across the company — and delivered tangible business value from day one.”