Proud to Serve Those Who Served
INDUSTRY:
Home Warranty
SERVICES PROVIDED:
• Internal Communications
• Campaign Development
• Creative Strategy
• Associate Engagement
• Corporate Social Responsibility
Challenge
Cinch Home Services wanted to go beyond a standard Veterans Day message. With proud veterans on staff and a commitment to inclusivity, the company saw an opportunity to recognize service, foster connection, and bring its values to life—internally and externally.
Solutions
Game 7 developed a heartfelt, company-wide campaign that honored veterans through storytelling, shared appreciation, and active engagement.
Key Tactics Included:
- Spotlight Videos: Short-form testimonials from veteran associates, later repurposed for external branding.
- Wall of Honor: Digital tribute board featuring submissions from employees honoring loved ones.
- Appreciation Toolkit: Custom email banners, Teams backgrounds, thank-you notes, and more.
- Moment of Gratitude: Coordinated company-wide silence and a message from leadership.
Matching Gifts: Cinch matched donations to veteran-focused nonprofits, extending the campaign’s impact.
Results
The campaign generated more than just clicks and views—it deepened the sense of purpose and connection across the company.
- 2,000+ video views across internal channels
- 150+ names honored on the Wall of Honor
- Higher-than-expected participation in the giving campaign, prompting an extended match
- Strong associate feedback—many called it “the most meaningful campaign of the year”
THE WINNING INSIGHT
When campaigns are rooted in authenticity and built with empathy, they don’t just check boxes—they build belonging. The success of the Veterans Day initiative reminded everyone at Cinch that honoring people’s stories isn’t a moment—it’s a movement. And when done right, it can transform internal culture and external perception alike.
“It wasn’t just another Veterans Day. Game 7 helped us turn recognition into reflection, and reflection into action. Our associates felt seen, supported, and inspired.”