Making Data More Meaningful
INDUSTRY:
Consulting Firm / Business Services
SERVICES PROVIDED:
• Website Copy
• Website Design
Challenge
Stacked Analytics is a community of experts — data engineers, architects, scientists, and analysts — who came together based on a core belief (better data drives better business) and a common purpose (solving clients’ most daunting data and analytics problems).
Initially, the partners generated business opportunities by leveraging their own long-standing relationships with leaders in technology, finance, retail, and healthcare. As a result of their immediate success, Stacked Analytics did not devote the resources needed to build a fully functional, professional website. However, over time, the absence of this core marketing element became a competitive disadvantage as it began to raise credibility issues with potential clients and put new business acquisition at risk.
Solutions
We were brought in to design and build a website that not only unified the diverse expertise of the partners but provided clarity concerning the company’s extensive range of services in an industry of much larger and more established competitors.
As a first step, we conducted intake interviews to determine the site’s narrative direction, style, and key messages. We then gained consensus regarding primary and secondary target audiences:
- Marketing and technology leaders with established knowledge of the partners but little understanding of the newly established collective, and
- Newcomers who were referred by others or who made their own discovery.
We concluded that both audiences were searching for solutions in three key areas, which served as organizing principles for the site.
Need help solving complex data issues?
Interested in taking your analytics to the next level?
Want a data strategy that creates long-term value?
We proceeded to highlight the range and depth of each partner’s expertise while emphasizing their personality traits — knowledgeable, experienced, empathetic, engaging, and honest — and crafted copy that specifically minimized technical jargon.
Results
The new website is now live, providing Stacked Analytics with a stronger, more credible, and differentiated presence in the marketplace, which has led to a spike in new clients and a significant increase in year-over-year revenue.
THE WINNING INSIGHT
For data firms, credibility isn’t just earned through expertise — it’s communicated through experience. With Stacked Analytics, the challenge wasn’t about capability; it was about clarity. By helping the partners define their story, organize their offerings, and present their strengths in a compelling digital experience, we turned their reputation into a platform for growth.
In a market crowded with technical jargon and lookalike firms, the new site helps Stacked stand out by doing what they do best: making complex information actionable, approachable, and valuable.
“Game 7 did a great job strengthening our online presence by building our new, client-focused website. The team was able to distill highly technical information into a compelling and easy-to-understand narrative that resonates with CIOs, CFOs, and CMOs. Further, the futuristic visuals and graphic design clearly differentiate us from the competition.”