Building a Brand, Not Just a Highlight Reel

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INDUSTRY:
Sports, Personal Branding, Digital Influence

SERVICES PROVIDED:
• Brand Development
• Business Strategy
• Digital Marketing
• Social Media Launch & Growth Strategy
• Audience Engagement Campaigns

Challenge

Evan Levine, an MBA grad and Division II soccer player, was chasing a pro soccer dream. But with tryouts looming in the U.S., England, and Spain, a crowded market, and no professional contract yet secured, he needed more than skill. He needed a story, a strategy, and a standout brand.

His challenge: Create a scalable personal brand that would elevate visibility, build community, and position him as a credible voice in the soccer world — regardless of where his playing career led.

Solutions

Game 7 partnered with the athlete to design and launch 1PercentFooty, a content-driven personal brand rooted in realism, mindset, and tactical advice for players chasing their 1%.

We delivered a holistic platform strategy built around three pillars:

1. Strategic Foundation

  • Developed a business plan focused on scalable athlete brand-building and future monetization
  • Created a networking framework for teams, agents, and opportunity pathways
  • Clarified the brand positioning: “1% better every day — on and off the pitch.”

2. Digital Brand System

  • Established the name, tone, identity, and voice of 1PercentFooty
  • Built cross-platform content templates and visual consistency
  • Developed a marketing roadmap centered on credibility, consistency, and momentum

3. Audience Engagement

  • Activated a high-frequency content strategy across major platforms
  • Launched live Q&As and peer-driven content on topics including visualizing success, navigating injuries and rejection, developing specific skills, and managing relationships with coaches and agents
  • Positioned Evan as both an athlete and mentor for the next generation of players

Results

In under 12 months, 1PercentFooty grew from concept to a recognized voice in the soccer content space.

  • Built a loyal, engaged following across platforms:
    • TikTok: 29K+ followers, 536K+ likes
    • Instagram: 4,789+ followers and 350+ posts
    • YouTube: 4.8K+ subscribers and 350+ long- and short-form videos
  • Increased visibility with coaches, scouts, sponsors, and fellow players
  • Became a go-to resource for young athletes navigating the college-to-pro journey
  • Laid the foundation for future brand extensions, including training programs, digital products, and partnerships

Most importantly, the content didn’t just showcase his skills — it showcased his perspective, purpose, and personality.

THE WINNING INSIGHT

Game 7 doesn’t just help people get seen. We help them get understood. 1PercentFooty is what happens when you turn your ambition into a platform — and your story into a strategy.

Want to See the Brand in Action?

“Game 7 helped me do more than chase a dream — they helped me build something real around it. From branding and content to strategy and execution, they gave me the tools and confidence to show up, stand out, and connect with players around the world.”

Evan Levine, Aspiring Pro Soccer Player, Creator of 1PercentFooty, 1PercentFooty