Building a Roadmap From the Ground Up
INDUSTRY:
Strategic Storytelling & Advocacy
SERVICES PROVIDED:
• Strategic Planning
• Workshop Design & Facilitation
• Organizational Alignment
• Vision, Mission, and Values Development
• Competitive Positioning
Challenge
Ground Media, a creative agency at the intersection of storytelling and social change, had a bold ambition: to envision what the company could become by 2030, and to do it together. Instead of a top-down vision, leadership wanted to engage the full team in shaping the future.
With a global, siloed workforce and big ideas like StoryHeat on the table, they needed to:
- Co-create a clear, shared strategic vision
- Define their identity, positioning, and value proposition
- Balance near-term priorities with long-term goals
- Turn breakthrough concepts into actionable plans
And they aimed to do it all in just four weeks — using the process to spark motivation, collaboration, and shared ownership.
Solutions
Game 7 designed and led a four-part strategic planning workshop that helped Ground Media turn bold vision into aligned action. Using a “future-back” approach, the team worked backward from 2030 — defining success first, then mapping the path to get there. Each session blended big-picture thinking with practical structure.
- Vision Alignment — defining a shared 2030 destination and founder-led direction
- Core Identity — clarifying mission, values, and differentiators
- Strategic Prioritization — setting long-term objectives, near-term goals, and target audiences
- Execution Planning — outlining campaigns, KPIs, ownership, and StoryHeat activation
Game 7 also led a pre-workstream of stakeholder surveys, SWOT analysis, and competitive research — ensuring the strategy was grounded in insight, not guesswork.
Results
By the end of the month, Ground Media had not just a plan — but buy-in across the enterprise.
- A shared 2030 vision aligned across teams
- Clear and credible mission and vision statements
- Prioritized strategic goals for both the year and the decade
- A refined set of core competencies and value drivers
- A campaign roadmap built by the team who would bring it to life
- A scalable framework for activating StoryHeat as a lead product
More importantly, the process itself created momentum. Because the plan wasn’t handed down — it was built together — the team emerged aligned, engaged, and committed to executing.
THE WINNING INSIGHT
This wasn’t just a workshop — it was a strategic reset. Game 7 helped Ground Media future-cast with clarity, coherence, and confidence — turning bold vision into shared action.
“Game 7 helped shape our thinking, challenge assumptions, and translate ambition into actionable direction. Their counsel has been invaluable across initiatives big and small.”
“From refining our brand positioning to securing high-impact speaking opportunities and press placements, Game 7 has been an incredible partner. They understand our mission and consistently find smart, creative ways to amplify it through thought leadership, events, and public engagement.”