Bringing New Life to an Old Schoolhouse
INDUSTRY:
Real Estate Development / Construction
SERVICES PROVIDED:
• Go-to-market strategy and messaging
• Campaign development and digital marketing
• Social media strategy and paid media
• PR and earned media outreach
• Event promotion and community engagement
• Radio and multicultural advertising
• Landing page design and automated email sequence
• Stakeholder coordination and strategic partnerships
Challenge
McPherson Development, a family‑owned firm rooted in Massachusetts, aimed to convert a long‑vacant Fall River school into 18 affordable homeownership units. With an application deadline and lottery looming, the real challenge wasn’t construction — it was communication: building awareness, trust, and urgency across multiple audiences quickly.
Solutions
Game 7 partnered with McPherson to design and execute a multi‑channel outreach strategy that informed, engaged, and converted prospective applicants and stakeholders:
- Educate the public and key stakeholders on the project’s benefits
- Drive awareness of the application process and deadlines
- Build credibility through media coverage and community partnerships
- Support events that allowed in-person connection and confidence
- Convert interest into qualified applicants
Results
The campaign drove measurable interest, community participation, and credibility for the project:
- Hundreds of qualified inquiries captured through digital systems
- Strong attendance at open houses and info sessions
- Local media validation that boosted awareness early
- Sustained brand visibility for McPherson Development as a values‑driven builder
- Community amplification through partner networks
THE WINNING INSIGHT
This was more than a marketing campaign, it was a trust campaign. In communities where affordable housing efforts are often met with skepticism or confusion, we helped McPherson Development tell a clear, credible story that moved people to act.
Game 7 helped turn a vacant building into a sought-after address — and a mission into measurable success.
“Game 7 helped us bring this project to life — not just in bricks and mortar, but in the minds of the community. Their strategy, creativity, and partnership helped us go beyond just filling units — we built trust, awareness, and momentum for something that truly matters.”