Rallying Associates Around
a New Brand Identity

Rallying Associates Around a New Brand Identity

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Home Warranty

• Associate Engagement
• Graphic Design
• Video Production
• Photography
• Strategic Counsel
• Materials Development

Manager helping employee at desk


You might think that communicating the adoption of a new corporate identity would be a cinch – particularly when Cinch was your new name – but that wasn’t the case for Cross Country Home Services, a leading provider of home warranties. Although the company had invested significant resources in preparing for the launch of its more modern, tech-forward brand, it ran into unexpected delays in the timing between the internal and external announcements of its new positioning.