Project Description

Powering Possibilities

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INDUSTRY:
Telecommunications

SERVICES PROVIDED:
• Graphic Design
• Internal Communications
• Associate Engagement

Woman speaking with man at Comcast store
Comcast Business logo

Challenge

The Marketing team at Comcast Business does an incredible job managing a wide range of sponsorships, customer activities, associate contests, quarterly promotions, and weekly events.

Unfortunately, an important aspect missing from the marketing mix was an effective outlet for conveying how the company is (as the new tagline states) “Powering Possibilities” for its loyal customers, business partners, and local communities.

Solutions

We developed a consistent flow of communications materials and designed them to fully engage key
stakeholders by incorporating easy-to-read stories and appealing visuals.

We developed a consistent flow of communications materials and designed them to fully engage key stakeholders by incorporating easy-to-read stories and appealing visuals.

Comcast Business newsletter
  • Created a monthly newsletter to showcase the company’s various marketing activities, customer wins, employee achievements, and major milestones.
Comcast Fist Bump Newsletter March
Comcast Fist Bump Newsletter July
  • Produced a quarterly newsletter to highlight the company’s employee referral programs and congratulate those team members who successfully submitted referrals resulting in sales.

Results

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Awareness of Comcast Business initiatives increased significantly among both internal and external audiences — even through the pandemic.

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